Ericsson To Unlock Digital Transformation Potential in West Africa

Ericsson, a networking and telecommunications company, has recently appointed Majda Lahlou Kassi as the new vice president and head of Ericsson West Africa and Morocco. The company is a multinational that specializes in providing communication services.Majda has nearly 25 years of experience at the company before the appointment. She resumed the position on January 1, 2024, and will reportedly chart the course of strategic direction to increase the operational reach of the company within the region.

Her experience at the company includes roles in technology, sales, strategy, operations, and customer project delivery, providing her with an impressive repertoire of skills and competencies relating to the telecommunication and information technology sector to draw on. Majda also boasts of an understanding of the region after having worked as the head of network solutions and leading a team across 13 countries in West Africa and Morocco.

According to Majda, “I am excited to take on this new role, collaborating closely with our partners and customers to unlock the vast potential of digital transformation in West Africa. My focus is to support our customers, enabling their success while leveraging on our technology and services to drive Ericsson’s growth in the region.”