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Nigeria’s Digital Triumph: KSI Among Top 10 Highest-Earning Content Creators Globally in 2023

From June 2022 to June 2023, the 50 wealthiest content creators amassed a total income of $700 million, boasting a combined following of 2.92 billion. The analysis, conducted by WealthofGeeks.com using Forbes’ annual list, focused on digital content creators during this period.

TikTok, YouTube, and Instagram emerged as the primary platforms for these creators, with TikTok leading with 40% of the total followers (1.2 billion), followed by YouTube at 24.8% (724.8 million) and Instagram at 22% (642.2 million).

Jimmy Donaldson, popularly known as MrBeast, claimed the top spot as the “Richest Content Creator,” with an income of $82.3 million and an impressive following of 377 million. Other notable figures include Rhett & Link, Preston Arsement, and Ryan Kaji, each earning $35 million with respective follower counts of 51 million, 39 million, and 36 million. Olajide Olatunji (KSI), born to Nigerian parents, secured a position in the top 10 with an income of $24 million.

Key findings from the study by WealthofGeeks.com include the dominance of Millennials (56%) among the top 50 creators, followed by Gen Z (40%) and Gen X (4%). The United States continues to dominate the content creation industry, representing 80% of the top 50 creators.

Among the top 20 earners, a staggering $529 million was generated in the past year, constituting 75.6% of the overall $700 million earned by the top 50 creators.

The top 10 highest-earning content creators for 2023 are led by MrBeast, followed by Rhett & Link, Preston Arsement, Ryan Kaji, Jake Paul, Elliot Tebele (FJerry), Mark Edward Fischbach (Markiplier), Sean McLoughlin (Jacksepticeye), Matt Rife, and KSI. Each creator’s income, content industry, total followers, and platform distribution are highlighted, providing insights into their diverse contributions to the digital landscape.

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