Nigeria: FG Warns Auto Dealer, Sarkinmota, Over Viral Promotional Video Mocking Civil Servants Purchasing Power – But Ignores Wage Crisis

The Federal Government has issued a stern warning to Abuja-based auto dealer, Alamin Sarkinmota, over a viral promotional video that mocked the purchasing power of Nigerian civil servants.

The warning came through the National Orientation Agency (NOA) in a letter signed by its Director-General, Lanre Issa-Onilu, on Monday. In the video, Sarkinmota used artificial intelligence to market a 2023 Mercedes-Benz C300. In the video, he asked the car, “Can civil servants afford you?” to which the AI system responded, “No! Maybe in 2062.”

The NOA described the skit as insensitive and disrespectful, especially given the country’s worsening economic conditions.

At a time when Nigerians are going through so much social pressure… it is indecent to speak condescendingly about Nigerian civil servants,” the statement read.

The agency said civil servants are the backbone of the government and contribute significantly to national development. It noted that such videos not only demean workers but also promote materialism and a get-rich-at-all-cost culture.

Sarkinmota, known for creating sarcastic videos about civil servants’ inability to afford the luxury cars he sells in Abuja, was cautioned to be more mindful of his content creation.

The video sparked mixed reactions online, with some viewers amused, while many others condemned it for highlighting a painful reality with a tone of arrogance. Some, however, noted that the government’s outrage is misdirected, as it focuses more on tone policing than addressing the root problem: poor wages and economic inequality.

Despite the recent approval of a ₦70,000 minimum wage, the wage remains grossly insufficient. The cost of living has surged due to rising fuel prices, inflation, and the devaluation of the naira. The average civil servant continues to struggle to meet basic needs, including food, rent, transportation, and healthcare.

Over 133 million Nigerians are classified as multidimensionally poor, according to the National Bureau of Statistics. Yet, government officials continue to enjoy lavish allowances, luxury vehicles, and other perks, often at the expense of taxpayers.

Observers say the government’s energy would be better spent on pushing for economic reforms, reducing wasteful spending, and ensuring that civil servants are paid a living wage.

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