Beginner’s Guide to SEO (Search Engine Optimization)

Beginner’s Guide To Search Engine Optimization (SEO)

Nowadays, getting information without the use of the Internet feels incomplete without search engines. We start by inputting keywords on Google to find specifics or information that we need to satisfy our quests for ideas or services. Just as Google has become the next guy to ask every question we may have answered, it’s now an integral part of our lives, and that is where Search Engine Optimization comes in—the next guy to sort the best quality and quantity of answers to meet our needs.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is a process of ranking top on search engine results whenever an internet user on search engines like Google or Bing is looking for particular products, services or information. Either as a media organization or marketer offering services, it is important to prioritise top-ranking placement whenever anyone with access to the Internet is looking for information that is readily available on the Internet for easy accessibility. SEO ensures improvement in the quality and quantity of traffic drawn to a website or webpage.

SEO is your chance to get in front of potential customers at any stage of their internet journey as they look for information or services your website provides.

In summary, you do SEO to rank higher on Google and get more traffic to your site.

Benefits of Optimizing Your Website

People are searching for all manners of things they desperately need to know about. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.

• More Website Traffic: When your brand is optimized for search engines, visitors hoping to find meaningful information come across your webpage, having found the information they need, and come to consider your website a reliable source of information.
• Trust:  If Google ranks you so high on the top page, people tend to consider you credible and trustworthy.
• More Customers: With well-researched keywords and having met prior customer’s needs, more referrals are most likely to occur. So first-time visitors become regular visitors and more.
• Higher Return On Investment (ROI): Having invested time and money into delivering a quality website, a top-ranking webpage on Google, which has 3.5 billion visitors per day, positions your brand for more visibility, leads, retained customers and increased sales means good ROI.

In conclusion, the need to optimize your website is enormous, and money and time well spent are good returns on investment. A website’s organic visibility and reach are the beginning of internet credibility.

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About The Author

Mayowa Durosinmi

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M. Durosinmi is a West Africa Weekly investigative reporter covering Politics, Human Rights, Health, and Security in West Africa and the Sahel Region

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