China Bans ‘Wealth-Flaunting’ Behaviour on Social Media
Mayowa DurosinmiMay 30, 20241 Mins read790 
China has banned online influencers who flaunt “excessive wealth” in a crackdown to regulate social media content.
One famous influencer, Wang Hongquan, known for flaunting his wealth through shows of luxurious properties in Beijing and claims he never wears an outfit worth less than 10 million yuan ($1.3 million), has been banned from Douyin, a Chinese version of Tiktok.
This move comes after China’s Cyberspace Administration launched a campaign in April targeting influencers who created a ‘wealth-flaunting’ niche to garner traffic and followers.
According to NBC News, this is not the first time China has tried to regulate internet behaviour to combat undesirable social media trends and trendsetters.
In 2022, China released a code prohibiting livestreamers from showing off jewellery, luxurious goods, cash, and other high-value assets.
The recent ban has since been attributed to the economic slowdown in China, which has led many to focus on content creation and enabled escapism for users.
The rules say – do not show off your wealth, and any influencers caught doing what the Chinese internet watchdog deemed “toxic influencing” are on the verge of crackdown.
Read; House of Reps To Probe ‘Mass Layoff’ Of CBN Workers
About The Author
Related Articles
Ghana’s Ex-First Lady Nana Konadu Rawlings Dies at 76
Ghana is mourning the passing of Nana Konadu Agyeman Rawlings, former First...
GRAMMY House Giza Becomes First Recording Academy Hub in Africa and Outside the U.S.
The Recording Academy officially opened GRAMMY House Giza in Egypt, its first-ever...
Tanzanian President Uses Banned Platform X for Campaign Messages — The Height of Political Hypocrisy
Tanzania’s president has come under criticism after posting a series of campaign...
When Fela Declared His Home An Independent Republic: A Code and Theatre For Resistance
Between the 1970s and 80s, music in Nigeria was not always a...