Home News Telegram Unveils Business Account Option, Enhances Connectivity for Small Businesses
NewsTechnologyWorld

Telegram Unveils Business Account Option, Enhances Connectivity for Small Businesses

427

Pavel Durov, the founder of Telegram, announced on Wednesday a new offering for users of the popular chat app: the ability to convert personal accounts into business accounts for a monthly fee. This move aims to cater to small cafe and shop owners, allowing them to list crucial information like location and opening hours directly on the platform.

Among the key features of these business accounts is the ability to organise chats using colour labels, utilise automatic greetings or away messages, and employ shortcuts for quick replies. Durov also revealed plans to introduce more business-oriented features, including integrating AI-powered chatbots for enhanced customer service, later this month.

In discussing the integration of chatbots, Durov emphasised their potential to revolutionise customer service automation for business accounts on Telegram. This innovation aligns with Telegram’s strategy to compete with WhatsApp Business, a platform that surpassed 200 million monthly active users last year.

While WhatsApp relies on revenue generated from the nature and frequency of chats, Telegram is taking a different approach by charging a subscription fee for access to its business features. This differentiation underscores Telegram’s commitment to providing value-added services for businesses.

Under Meta’s ownership, WhatsApp has also introduced various business-centric features, such as personalised customer messages and seamless e-commerce transactions.

In recent years, Telegram has focused on expanding its business offerings through initiatives like premium subscriptions, self-custodial crypto wallets, and auctions of premium usernames. With over 800 million users worldwide, the platform is set to launch its ad platform this month, complete with a revenue-sharing program for channels.

About The Author

Written by
Ikenna Churchill

Culture storyteller

Related Articles

NewsWorld

Denmark Reaffirms Support for Burkina Faso, Strengthens Bilateral Ties

Denmark has reaffirmed its commitment to supporting Burkina Faso. Prime Minister Rimtalba...

President Traoré War Independence
News

Support for Burkinabè Captain Traoré Grows Worldwide Amid Anti-Imperialist Struggle

The President of Burkina Faso, Captain Ibrahim Traoré, has received massive international...

JAMB UTME
News

JAMB Defends 6:30am Reporting Time Despite Safety Concerns and Public Outcry

The Joint Admissions and Matriculation Board (JAMB) has defended its procedures, insisting...

NewsSports

Remo Stars Clinch First League Title in 15 Years

Remo Stars have won their first-ever Nigeria Premier Football League (NPFL) title...