Kanye West made $19m on a Phone Ad

Ikenna ChurchillFebruary 13, 20241 Mins read301

Famous Kanye West, an American rapper and entrepreneur, made waves in the financial world with a remarkable achievement, reportedly raking in a record-breaking $19 million daily. This feat was credited to an advertisement he posted from his iPhone, costing nothing. Fresh off the release of his highly anticipated Vultures album with Ty Dolla $ign, West took to social media to share the impressive results of his Yeezy brand’s merchandise sales.

In a screenshot of a text conversation with his chief of staff, Milo Yiannopoulos, Kanye revealed that Yeezy’s website saw an astonishing 294,357 orders, bringing in a total revenue of $19.3 million. The sales included popular items like the Yeezy Pod, One Box T-shirt, and other Vultures-related attire.

Known for his creative ventures and unconventional marketing tactics, Kanye humorously shared his unique advertising strategy, quipping, “And since we spent all the money on the commercial spot, we actually—we didn’t spend any money on the actual commercial.”

During the 2024 Super Bowl, Kanye debuted a distinctive Yeezy ad, a 25-second self-recorded video filmed on his mobile phone. The video featured West, with his voice seemingly altered by newly fitted titanium dentures while riding in the backseat of a car.

Kanye West’s unconventional approach, investing $7 million in a Super Bowl slot with a $0 production budget, challenges the conventional belief that high expenditure equals high quality. This strategy highlights the importance of selecting an effective platform for advertising.

This year’s Super Bowl set a historic milestone, with an average broadcast reaching 123.4 million viewers across all platforms, making it the most-watched program ever, as reported by CBS Sports. The seven per cent increase from the previous year underscores the event’s unparalleled reach, with CBS boasting the largest audience in history for a single network at 120.0 million viewers.

Once a Forbes billionaire, Kanye West showcased a keen understanding of platform dynamics and viral marketing. Despite the fallout in his Yeezy partnership with Adidas, the brand achieved remarkable sales, totalling $437 million for Yeezy shoes. Even after the separation, the brand thrived, generating an additional $374 million. As Kanye West continues to grab headlines for his creative endeavours and business acumen, the Yeezy brand solidifies its position in fashion and merchandise.