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Grammy Stars to Receive Exclusive Gift Bags from Distinctive Assets

The Grammy Awards weekend is finally here, happening in Los Angeles, the Crypto.com Arena will on Saturday host music stars like Billie Eilish, Dua Lipa, and Travis Scott. As the anticipation of winners, performers, and presenters builds up, the spotlight is on the luxury gift bags presented by Distinctive Assets, to mark their 25-year partnership with the Recording Academy.

Valued at $36,000 each, about 145 exclusive gift bags will be distributed to performers and presenters. Distinctive Assets, known for its entertainment marketing expertise, ensured a blend of functionality, luxury, and philanthropy in their gifts. This year’s offering include items like Dyson Zone noise-canceling headphones, vegan leather jackets, gourmet treats, skincare products, and even a self-care experience.

Additionally, a gifting lounge, hosted by Tom’s Watch Bar, will feature premium products and services during three days of rehearsals. The awards, hosted by Trevor Noah, will air live on CBS and Paramount+ with Showtime on February 4, 2024. Distinctive Assets, founded in 1999, specialise in award show swag and has partnered with various high-profile events, including the Latin Grammys, Tony Awards, and American Music Awards.

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