Burna Boy Collaborate With G-Star RAW for Denim Wears

Nigerian artist Burna Boy has announced a collaboration with fashion brand G-Star RAW, focusing on denim wear.

Speaking about the collaboration, Burna Boy emphasised the significance of denim as a form of self-expression, likening it to his music. Renowned director and photographer Dave Meyers, known for his work with various artists including Drake and Taylor Swift, has been involved in creating a campaign video featuring Burna Boy’s latest single, “On Form.”

The concept for the campaign was developed by G-Star RAW’s creative director, Joris Kuijpers, who described Burna Boy as an ideal fit for the brand due to his personality and musical style. The campaign featured dancers wearing pieces from G-Star RAW’s Spring 2024 collection.

This collaboration marked Burna Boy’s foray into the world of fashion, expanding his creative endeavors beyond music.

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