Niger Launches Task Force to Promote “Consume Nigerien” Campaign, Boost Local Products

The Minister of Crafts and Tourism, Sofiane Aghaichata Guichene, along with Brah Réki Djermakoye, President of the Solidarity Fund for the Safeguarding of the Homeland (FSSP), and Rabi Arzika, Director General of the Women’s Crafts Fair (SAFEM), held a meeting to launch the “Let’s Consume Nigerien” Task Force at the Palais des Congrès in Niamey on Tuesday.

Guichene highlighted that Niger has a rich cultural, artisanal, and agricultural heritage. However, local products often struggle to compete with imports. She stated that the “Consume Nigerien” campaign aims to change this by promoting local products, supporting producers, and encouraging citizens to choose “Made in Niger.”

The goal of the Task Force is to develop a roadmap with concrete actions that will make local products more accessible and attractive. According to Guichene, the roadmap must address the realities of Niger’s economy, challenges in local production, and the needs of the population.

The Minister also called for practical measures to support local production, boost competitiveness, and run awareness campaigns that reach all parts of society. She added that creating a favourable environment for crafts and natural resource development is also crucial.

Djermakoye, President of the FSSP, noted that forming the Task Force aligns with the Fund’s mission to support social mobilisation through citizen initiatives like “Consume Nigerien” and the promotion of local languages.

Arzika added that “Consume Nigerien” is already gaining traction, with the Head of State backing Nigerien products through the solidarity fund. She urged Task Force members to contribute to developing the roadmap to showcase Nigerien craftsmanship and products.

Meanwhile, West Africa Weekly reported earlier that Burkina Faso, in a similar move, introduced new import quotas to prioritise and protect local industries.

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